Herron School of Art and Design

Production for Digital Design

Syllabus / Fall 2015


HER-V 302






Aaron Ganci


Production for [Digital] Design provides students with a basic understanding of business practices associated with planning and managing on-screen design projects from beginning to end.

The course is not intended to be an in-depth comprehensive guide to production but focuses on what designers need to know—to talk comfortably about their design projects in professional terms, to ask the necessary questions, to reason effectively through the process, produce production ready files, and to be a productive team member in the production process.

Learning Objectives

At the end of this course, students will be able to:

  • Explain the work-flow involved in completing professional jobs from beginning to end.
  • Describe the basics for designing on-screen:, resolution, color, deliverable, tools and the constraints and roles for designing on-screen solutions.
  • Effectively communicate with production or development collaborators.
  • Explain basic business practices associated with designing on-screen
  • Explain why a designer would use a specific type of prototype or deliverable for on-screen design.
  • Produce various types of deliverables and prototype at different levels of fidelity.

Structure and Format

Each class session will be broken into two primary sections: a lecture and an activity. At the beginning of each class session, I will lecture about various topics related to digital production and collaboration. In the second part of the session, we will practice coding and prototyping skills. Often, this second part of class will give you a time to work on the various HTML+CSS projects you will be assigned. There are some cases where we will deviate from this formula, but this will generally be way class will be run.

In the schedule below, you can see each day's lecture topic labeled with this icon . Each day's code or prototyping activity is labeled with this icon .

Any assignments that need to be turned or materials you need to bring with you to class are also listed in the schedule with an icon.


Schedule is subject to change at the instructor's discretion

Second 8 Weeks Section

Week Class Topic

20 Oct

Fall break, no class

22 Oct

Course Intro, Syllabus overview, Intro to slack. Intro to animation/After Effects intro


27 Oct

Pixels and color

After Effects Intro Exercise 1

29 Oct

Intro After Effects Web Demo

After Effects Intro Exercise 1

After Effects Intro Exercise 1 (end of class)


3 Nov

Intro After Effects Web Demo project

After Effects Web Demo project

5 Nov

Web terms, Codecademy intro, Set up server space

After Effects Web Demo

After Effects Web Demo (end of class)


10 Nov

What is HTML and CSS?

HTML and CSS exercises

Glossary definitions

12 Nov

Intro to Glossary Page assignment

Glossary Page


17 Nov

Working as a freelance designer; Intro Typesetting assignment

Typesetting assignment

Codecademy and Glossary Page

19 Nov

Deliverables (spec sheet and wireframe); The Grid

Typesetting or Spec Sheet


24 Nov

Spec sheet

Typesetting Page

26 Nov

No class: Thanksgiving


1 Dec

Collaboration (team structure and process); Intro to Book Site assignment

Book site

Spec Sheet

3 Dec

Future Tech

Book site


8 Dec

Review for test

Book site

10 Dec


Book site


15 Dec

Book Site


Your grade will be broken down into the categories below*.

Category % of total
Assignments 80%
After Effects Exercise 5%
After Effects Webpage Demo 10%
Codecademy/Glossary webpage 5%
Visual Spec Assignment 10%
Typesetting webpage 20%
Book website 30%
Test 20%

*Categories and percentage breakdown subject to change.

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0


Readings for this class will either be linked on Slack or the course page on my site.

If you want a book about HTML and CSS, I recommend HTML and CSS: Design and Build Websites by Jon Duckett (Amazon, IUPUI WorldCat)

Mid-level Review

Please be aware that you will have Mid-level Review at the end of this semester. We will talk about it as it gets closer but you should put it on your radar now.



What you learn in this class, and your growth as a designer, are directly related to your engagement with course projects and in-class discussions. The semester is planned with consideration for how we can most effectively impact your learning within the time we have together (namely our class sessions).

Attendance will be recorded each session for the purpose of tracking trends. If one begins missing a significant percentage of sessions, or there is an observed decline in work, a meeting will be called to discuss the cause. As with all IUPUI courses, the Administrative Withdrawal Policy is in effect. This policy basically states that if one misses 50% of the sessions in the first quarter of the course, one may be administratively withdrawn from the course. That withdrawal may have financial ramifications as you may no longer be eligible for a tuition refund. Please read more about the Administrative Withdrawal Policy.

General Course Policies

All university approved course policies apply to this course. To reference the policies about course withdrawal, disabilities, academic integrity, and more, please see http://registrar.iupui.edu/course_policies.html.

Academic Integrity

Pay careful attention to the university policies on Academic misconduct. Cheating, fabrication, dishonesty, interference, and especially plagiarism will not be tolerated in this course. You can find more information about these topics in Indiana University's Code of Student Rights, Responsibilites, and Conduct.

Other important links

  • For students with documented disabilities, please visit Adaptive Educational Services.
  • The university has several policies and procedures when dealing with emergencies. You can find many of them, including Active Shooter situations, Bomb threats, Fire, and more at Protect IU. If you have not signed up for IU-Notify, you should now. This service keeps you informed of emergency or weather related events happening on campus. You can sign up here.
  • Here are links to the 2015 Academic Calendar and Finals schedule.