Production for Digital Design / Fall 2015

Assignment Overview

Visual specification exercise

Due: See schedule
Submit via Canvas
HER-V 302 | Fall 2015
Instructor: Aaron Ganci


In this assignment, you will practice generating visual specs for a high fidelity mock up. Visual specs are a common deliverable that designers create for developers to ensure that their design is translated well into code.

Before you can spec a design, you need to design it. Design one page of new recipe website that displays a recipe for your favorite Thanksgiving dish. (Example)

When you spec a design, you need to be as thorough as you possibly can. The more information you provide a developer, the more likely it is that your design will get built accurately.

Reading & Resources

A Front-End Developer’s Ode To Specifications by Dmitriy Fabrikant

Grid Calculator

Grading criteria

This is a 20 point assignment. This assignment will be graded on EXACTLY these criteria:

Important: This assignment needs to be submitted as a PDF on Canvas. Submission is any other format will be subject to the late submission policy.

  • (10pt) Completeness of specifications
  • (5pt) Clarity/legibility of Specifications
  • (5pt) Specifications written for web environment (not print)

Learning Objectives

At the end of this project, you will be able to:

  • Specify visual specifications in a usable and useful manner
  • Describe the scope of a visual designers deliverables in a more complete way.


Category % of total
Assignments 80%
After Effects Exercise 5%
After Effects Webpage Demo Webpage 10%
Glossary webpage 5%
Visual Spec Assignment 10%
Typesetting webpage 20%
Book website #1 30%
Test 20%

*Categories and percentage breakdown subject to change.

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0