Designing People-centered Experiences / Fall 2015

Assignment Overview

Conveying and Articulating Experiences

Due: Monday, 14 September, 12:00pm
Submit via Canvas
HER-V 400 | Fall 2015
Instructor: Aaron Ganci and Helen Sanematsu

Overview

An important skill of experience designers is the ability to tell or show people about an experience that they were not apart of. As we have discussed, experiences are complex and multi-faceted entities. In the assignment, you will practice this by both conveying and articulating an experience. While similar, conveying and articulating are unique activities.

In a group of 4, you need to identify a specific goal within an experience in one of three contexts: the library, the grocery store, or the campus center. There are a variety of sub-contexts within these to choose from. The goal you identify should be transactional—meaning that someone acquires something (an item, knowledge, etc) at the end. This constraint will make it easier to see a defined beginning- and end-point to your experience.

Once you have conducted observational research in your context, you will need to convey the experience through a presentation/enactment and articulate it through a more formalized, data-driven experience map.

Method & Reading

We recommend using the AEIOU method to assist in your observation. Wherever possible, you should document the experience through as many modes as possible (note-taking, video, photos). Remember the building blocks of experience that we discussed in class: time, phase, players, artifacts, quality.

AIGA has published An Ethnography Primer that is very helpful in understanding how ethnographic methods are used in design.

Convey Deliverable and Grading criteria

Deliverable: Archival documentation appropriate to your mode of communication. One submission for the group. (examples: video, photo collage, map, etc).

  • Provide a clear descriptions of the stakeholders, interaction, interfaces, and artifacts involved in the experience.
  • Tell a clear story about the totality of the experience, including an assessment of its strengths and weaknesses, so that a person detached from the experience can understand.
  • Inventiveness of storytelling (mode of communication).

Articulate Deliverable and Grading criteria

Deliverable: One experience map from each team member (dimensions determined by you but minimum 16" x 20").

  • Provide a clear descriptions of the stakeholders, interaction, interfaces, and artifacts involved in the experience.
  • Tell a clear story about the totality of the experience, including an assessment of its strengths and weaknesses, so that a person detached from the experience can understand.
  • Quality of analysis of the experience's strengths and weaknesses.
  • Connection of raw data to analysis/map.
  • Quality of visual design (use of elements & principles of design; legibility, etc).

Learning Objectives

At the end of this project, you will be able to:

  • Leverage ethnographic research methods to observe and analyze an experience.
  • Discuss the individual elements of an experience and their interconnectedness.
  • Document an experience in a method that is appropriate for the mode of communication.

Grading

Category % of total
Project 1: Convey and Articulate 30%
Project 2: You gotta eat. 70%

*Categories and percentage breakdown subject to change.

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0