|Due: Monday, 14 September, 12:00pm|
|Submit via Canvas|
|HER-V 400 | Fall 2015|
|Instructor: Aaron Ganci and Helen Sanematsu|
An important skill of experience designers is the ability to tell or show people about an experience that they were not apart of. As we have discussed, experiences are complex and multi-faceted entities. In the assignment, you will practice this by both conveying and articulating an experience. While similar, conveying and articulating are unique activities.
In a group of 4, you need to identify a specific goal within an experience in one of three contexts: the library, the grocery store, or the campus center. There are a variety of sub-contexts within these to choose from. The goal you identify should be transactional—meaning that someone acquires something (an item, knowledge, etc) at the end. This constraint will make it easier to see a defined beginning- and end-point to your experience.
Once you have conducted observational research in your context, you will need to convey the experience through a presentation/enactment and articulate it through a more formalized, data-driven experience map.
We recommend using the AEIOU method to assist in your observation. Wherever possible, you should document the experience through as many modes as possible (note-taking, video, photos). Remember the building blocks of experience that we discussed in class: time, phase, players, artifacts, quality.
AIGA has published An Ethnography Primer that is very helpful in understanding how ethnographic methods are used in design.
Deliverable: Archival documentation appropriate to your mode of communication. One submission for the group. (examples: video, photo collage, map, etc).
Deliverable: One experience map from each team member (dimensions determined by you but minimum 16" x 20").
At the end of this project, you will be able to:
|Category||% of total|
|Project 1: Convey and Articulate||30%|
|Project 2: You gotta eat.||70%|
*Categories and percentage breakdown subject to change.
Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:
|Due date/time – same day, end of class||-10%|
|Same day, end of class – same day, end of day (11:59pm)||-15%|
|Next day (midnight – 11:59pm)||-20%|
|Any subsequent day||-50%|