|Due: Friday, 16 October, 5:00pm|
|Submit via Canvas|
|HER-V 400 | Fall 2015|
|Instructor: Aaron Ganci and Helen Sanematsu|
Eating lunch in Eskenazi Hall is a hassle. Reasonably priced, delicious, or healthy options are Limited. Finding food is a usually a sub-par experience, often being too time consuming, expensive, or requiring you to plan well in advance. In this project, you will design a new lunch experience for Herron and will take your design past the strategic plan to design artifacts or interface elements. This project will be broken down into two phases: 1.) Experience planning and 2.)Value addition. You will work in groups on this project (10 groups total). There will be group and individual deliverables.
At the beginning of this phase, you will be divided into 10 groups. There will be 2 groups assigned to each of the 5 ‘modes’ of lunch at Herron:
Together, both groups assigned to a mode (e.g. the two groups assigned to “within Herron” mode) will identify the existing and potential journeys that are possible within that mode. For example, The ‘walking distance - on campus’ group would identify the journey of walking to the law school, walking to the campus center, etc. Once an inclusive list is defined, each individual group will select one journey and articulate it further. Then, you will begin to design touchpoint artifacts that are integral to the experience. However, you are going to go one step further by adding “value” into these artifacts.
A “value add” is the “Creation of a competitive advantage by bundling, combining, or packaging features and benefits that result in greater customer acceptance.” Often, organizations will add value to a common experience to differentiate it from competitors. An easy example is Amazon’s Smile which enables users to donate money to their favorite charity every time they make a purchase. In this project, you will practice this concept by adding value to your lunch experience journey. This will happen primarily in the design of various touchpoint interfaces. To put it another way, you will be designing experiences that enable people to eat lunch and…save the whales…or fight for marriage equality…or raise awareness about performance enhancing drugs in high school athletics.
To help you identify a value, we’ve defined 10 categories of value. Each category can only be used by one group:
Deliverables: One group document that narrates your designed experience and artifacts (including articulation map), Each group member will design one artifact or interface that is part of the experience journey.
At the end of this project, you will be able to:
|Category||% of total|
|Project 1: Convey and Articulate||30%|
|Project 2: You gotta eat.||70%|
*Categories and percentage breakdown subject to change.
Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:
|Due date/time – same day, end of class||-10%|
|Same day, end of class – same day, end of day (11:59pm)||-15%|
|Next day (midnight – 11:59pm)||-20%|
|Any subsequent day||-50%|