Designing People-Centered Experiences / Fall 2016

Assignment Overview

Go Vote: Redesigning the Voting Experience

Due: Friday 14 October
Beginning of Class
Submit via Canvas
HER-V 400 | Fall 2016
Instructor: Aaron Ganci and
Helen Sanematsu

Brief

Redesign the experience of voting for down-ticket candidates from the perspective of college students.

Overview

Using the process below, work with real people to redesign the experience of voting. As a group, you will need to quickly identify problems that exist in today’s system and note the desires and goals of today’s young citizens. You will then work through an iterative design process to propose and refine a solution. In the end, as a team, you will design the experience flow and necessary artifacts and tell your story in an engaging, concise format.

A viewer of your final piece should say “I understand the problem they were trying to solve. I can visualize the new experience. Based on what they showed me, it looks like a really good idea.” Each group will be responsible for addressing all four of the Phases of Experience below. You are responsible for dividing up the work.

Phases of the experience

  1. Register to vote
  2. Understand what/who you’re voting on
  3. Access/Locate your polling place
  4. Cast a ballot

Project Process

At the end of this exercise, you will be able to:

  1. Understand current state of experience.
  2. Work with participants to identify persona’s primary goals (end, experience, life) and diverge on ways to address them.
  3. Propose a prototype of the experience and gather feedback from your participants.
  4. Design flow of the new experience; identify touchpoints and artifacts within an experience map.
  5. Design tangible artifacts, objects, interactions, or procedures necessary to facilitate the experience.
  6. Tell the story of your new experience in a concise, sharable format.

Learning Outcomes

At the end of this exercise, you will be able to:

  • draft a plan on how to address weaknesses in an experience
  • describe the relationship between people, interfaces, interactions, and experiences
  • enact a problem solving process that involves the simultaneous creation and evaluation of multiple alternatives
  • establish purposeful relationships among elements of a solution and between the solution and its context

Deliverables

As a group, you need to produce one Experience Map that narrates your designed experience. Individually, you will each design one artifact or interface that is part of the experience journey.

The map and the artifact designs will be graded separately. Your overall grade for this project will be calculated by averaging together the two grades together.

However, each person can determine how much weight each grade receives. For example, if you take on most of the work for the map, you may weigh the map grade at 80% and the artifact grade at 20% of the overall grade. If you balanced the work, you could weigh them at 50/50.

Ultimately, you will need to deliver a printed poster display (consisting of a map of your designed experience and poster for each of your designed deliverables) and submit PDF versions to Canvas. If it helps describe your design, you may also deliver a separate printed or physical prototype.

Evaluation

You can receive up to 200 points for this assignment. The assessment criteria are as follows:

Interface Design Criteria (100 points total)

40 pts

Your solution is desirable


10 pts

The persona’s goals for the interface are evident and relevant.

10 pts

You have shown that your solution is useful.

10 pts

You have shown that your solution is usable.

10 pts

You have shown that your solution is enjoyable.

25 pts

Masterful use of the elements of visual design to improve clarity and aesthetics

10 pts

Design feels integrated with the global design.

5 pts

Appropriate and legible Typography

5 pts

Appropriate and interesting use of Color

5 pts

Quality of visual material (iconography or imagery)

25 pts

Clear and well-designed documentation of your solution (the poster)

5 pts

Appropriate and legible Typography

5 pts

Appropriate and interesting use of Color

5 pts

Use of negative space to shape overall layout

5 pts

The narrative explaining what your interface is and does is working

5 pts

Professional presentation your interface design (as a mockup or rendering)…

10 pts

Craft (Were you careful with your execution and presentation?)

10 pts

Appropriate craft (spelling, cropping, resolution, no scuff marks or creases or dings, etc).



Experience Map Criteria (100 points total)

45 pts

Your map details the experiential parts and their alignment through an engaging narrative. (I can see all the parts, how they are aligned, and am engaged with the perona’s journey)

10 pts

The persona’s goals are evident and relevant

5 pts

Phases of experience are evident and logical

5 pts

The thoughts and feelings of the person are clearly articulated

10 pts

Artifacts/interfaces are presented in clear detail

10 pts

There is a deliberate effort to show connection & integration between the parts of the experience

5 pts

The principles of design are used to emphasize critical moments in the journey

30 pts

Masterful use of the elements of visual design to improve clarity and aesthetics ( I can read it and it looks nice/appropriate to its purpose?)

10 pts

The elements of design work well together (Gestalt)

5 pts

Appropriate and legible Typography

5 pts

Appropriate and interesting use of Color

5 pts

Use of negative space to shape overall layout

5 pts

Quality of visual material (iconography or imagery)

5 pts

Consistency of visual material (iconography or imagery)

15 pts

Clear and engaging narrative

15 pts

You use narrative flow to tell an engaging story.

10 pts

Craft (Were you careful with your execution and presentation?)

10 pts

Appropriate craft (spelling, cropping, resolution, no scuff marks or creases or dings, etc).

Grading

Your grade will be broken down into the categories below. *

Category % of total
Articulating Experiences 40%
Go Vote: Redesigning the Voting Experience 60%

* Categories and percentage breakdown subject to change.

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (Canvas, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%

Focus and attention

As with anything, what you get out of this class is directly related to what you put into it. When Helen or Aaron are lecturing, we expect your undivided attention. Working on projects for other courses during this class time is not acceptable. Many of you will use computers to take notes during lectures or discussions. Please resist the urge to use that time to use social media, watch youtube, etc.

Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0