VC3: Identifying Problems / Fall 2017

Assignment Overview

Challenge 2: Global Warming

Due: 15 September 2017
Beginning of class
Submit via Canvas
HER-V 310 | Fall 2017
Instructor: Aaron Ganci

Brief

Design something that convinces the viewer that global warming is real or not real.

Overview

Global warming is one of the most divisive issues of our time. People on either side of the debate vehemently believe that they are right and the other side is wrong. You are tasked with designing something that will convince the reader to change their mind. There are three things you need to investigate with this project: 1. What are the arguments for global warming and some statistics that support them, 2. What kind of visual design elements promote believability, and 3. What format will be most effective.

Content

You will need to define the content and format that is most appropriate for your communication goals. Consider what text/information/images, etc will be necessary and how they will most effectively be presented.

Learning Objectives

  • Remove personal bias from your designs.
  • See problems and devise ways to solve them.
  • Work fast.

Learning Outcomes

After completing these projects, you will be able to:

  • Devise ways to communicate a message to a specific audience
  • Examine a problem space to identify design requirements.
  • Select a media format based on communication goals
  • Discuss the global warming debate.

Deliverables

The format for this project is open. You can design another poster, a brochure, a website, a billboard, a Facebook campaign...anything that you think will be most effective. At the end of the project, you will need to deliver your finalized design, a creative brief, and a reflection about the experience.

Grading criteria

This project is worth 10% of your overall course grade. You can receive up to 35 points for each submission. The assessment criteria are as follows:

5 pts

Ability of creative brief to describe objectives

10 pts

Ability of design to meet the requirements in your brief

10 pts

Overall quality of the layout, type, and graphic choices

10 pts

Quality and thoughtfulness of reflection

Grading

Category % of overall
Weekly Challenges 10%
Challenge 1: Design for people with color blindness 10%
Challenge 2: Global warming 10%
Challenge 3: Wrapping gifts 10%
Revitalize Indianapolis 60%

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (Canvas, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. Grade reductions will be assigned on a case-by-case basis (depending on your specific situation) but the following scale will be used by default:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0