VC3: Identifying Problems / Fall 2017

Assignment Overview

Revitalize Indianapolis

Due:
Phase 1: 18 + 20 October
Phase 2: 6 November
Phase 3: 8 December and 11 December
Submit via Canvas
HER-V 310 | Fall 2017
Instructor: Aaron Ganci

Brief

Create a tech startup that solves a societal problem in Indianapolis.

Overview

In this project, you will research and identify an innovative opportunity for Indianapolis. You will need to research the problem (using secondary research methods), create the concept for a nonprofit tech startup that can address the problem—name it, develop a logo/identity, etc. so that you that bring your idea to life. Once the problem and organization have been developed, you will design the mobile app that citizen will use to solve their problems.*

This project will roll out in 3 phases. Each phase will have a defined outcome for which you will receive a grade. Those phases are outlined below.

*Note - technology is not always the best answer to a societal problem, but in this case it is.

Overall Learning Objectives

  • Present your work in a professional way.
  • See problems and devise ways to solve them.
  • Diverge with a wider array of ideas.
  • Receive a thorough introduction to digital UI Design.

Phase 1: Problem and Scope Identification

In this phase, you will be able to put your newfound problem-identification skills to work. Survey the Indianapolis societal landscape. Determine what areas are ripe for change. I suggest reading most—if not all—of the sources below and more to identify potential problems spaces. We will go through a process of identifying problems and, in the end, you will give a presentation to describe your problem space, current solutions, areas for opportunity, and early organizational details (name and scope). Those presentations will happen on 18 and 20 October.

Phase 1 Deliverables

A presentation to the class.

References:

Phase 1 Learning Outcomes

After completing these projects, you will be able to:

  • Identify needs and problems within the design context.
  • Deliver professional-level presentation about problem space

Phase 1 Grading criteria

The deliverables for Phase 1 are worth 50 points.

10 pts

Thorough description of problem space.

5 pts

Thorough description of existing solutions.

5 pts

Initial concept for organization is logical and well supported.

5 pts

Use of visual material to support/describe your research.

5 pts

Time management (don't run over, use time wisely/effectively)

5 pts

Clear and audible speaking voice.

10 pts

Well designed slide deck.

5 pts

Overall professionalism of presentation.


Phase 2: Organization definition and Branding

Once you have identified your problem space and know what aspect of Indianapolis you are trying to improve, you will need to define the mission, vision, and identity of your new organization. And, of course, brand them.

Phase 2 Deliverables

In the end, you will be required to present (in the form of both a presentation and a document) the company name, mission and vision, objectives, audience, primary mark, alternate marks (and their use), a brand application guideline, mobile app icon, and 3 application examples. These materials will all be due on 6 November.

Phase 2 Learning Outcomes

After completing these projects, you will be able to:

  • Translate research insights into a organization and brand concept.
  • Deliver professional-level presentation about a brand concept.
  • Apply a brand concept to a variety of applications.
  • Discuss a brand as a visual system.

Phase 2 Grading criteria

The deliverables for Phase 2 are worth 100 points.

20 pts

Presentation (via matte board)


10 pts

Craft of board

5 pts

Clear and audible speaking voice.

5 pts

Quality presentation of brand assets on board

10 pts

Organization overview

7 pts

Quality of written overview.

3 pts

Ability of mission and vision to distinguish and define organization.

20 pts

Brand Development

5 pts

Evidence of rich early divergence (name selection, concept development)

5 pts

4-6 Concept Strategy mood boards

5 pts

Evidence of visual landscape research

5 pts

Evidence of rich mark divergence

40 pts

Brand Design

10 pts

Thorough and useful description of brand development as it relates to company goals.

10 pts

Ability of mark to communicate the stated goals effectively (the concept of the form).

10 pts

Polish and refinement of primary lockup (the visual design).

10 pts

Polish and refinement of secondary marks and brand system elements.

10 pts

Brand Application

5 pts

Success of app icon.

5 pts

Success of application example 1.

5 pts

Success of application example 2.

5 pts

Success of application example 3.


Phase 3: App design

Now that you have a problem space and an organization to solve it, you need to define how they approach that solution. In your case, the solution will involve a mobile app. We will go through the process of identifying users, their goals, and ways to plan software so that it meets those goals.

Phase 3 Deliverables

In the end, you will be asked to deliver a document that collects a workflow diagram, an overview of functionality, and high fidelity screen designs; a clickable prototype in InVision. You will need to design your app for a specific platform: either iOS or Android. For this portion of the project, there are two due dates. On Friday 8 December, you will deliver a short, 5 minute overview of your app functionality and design. On Monday 11 December (actual due time: Tuesday 12 December, 7:30am), you need to hand in (via Canvas) the document and a link to your clicable prototype.

Phase 3 Learning Outcomes

After completing these projects, you will be able to:

  • Design a user interface for a specific platform
  • Create documents that express how user goals are accomplished with a mobile app.
  • Create a workflow diagram.
  • Create a clickable prototype for a mobile app.
  • Use appropriate design standards for mobile interfaces.

Phase 3 Grading criteria

The deliverables for Phase 1 are worth 100 points.

35 pts

Workflow and Documentation


10 pts

Readability/communication of workflow document.

5 pts

Depth of workflow document (how much functionality is described).

10 pts

Quality documentation of app's functionality.

10 pts

Quality description of user persona(s).

5 pts

Evidence that app design has utility for users.

45 pts

UI Design

10 pts

Polish of UI elements (hi-fidelity enough to look real)

5 pts

Application of brand (color, type, etc)

5 pts

Use of design elements to communicate actions/state

5 pts

Legibility

5 pts

Appropriate alignment and spacing within/between objects

5 pts

Consistency of UI elements.

5 pts

Fit on platform (iOS, Android, web, etc)

10 pts

Clickable Prototype

10 pts

Ability of prototype to communicate what it's like to really use the app

10 pts

Presentation

5 pts

Professional presentation style (speaking voice, slide design, etc)

5 pts

Provide concise but clear overview of app and functionality.

Grading

Category % of overall
Weekly Challenges 10%
Challenge 1: Design for people with color blindness 10%
Challenge 2: Global warming 10%
Challenge 3: Wrapping gifts 10%
Revitalize Indianapolis 60%

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (Canvas, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. Grade reductions will be assigned on a case-by-case basis (depending on your specific situation) but the following scale will be used by default:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0