VC5: Methods for Innovation / Fall 2018

Assignment Overview

Process and Methods

Due: Various (see syllabus schedule)
Final documentation: 1 Oct
Submit via Canvas
HER-V 410 | Fall 2018
Instructor: Aaron Ganci

Brief

Practice conducting, analyzing, and reporting on different types of design research methods.

Overview

Design research for innovation is often about investigating a broad context in order to identify specific, manageable design problems. Over the next few weeks, you will practice that process and learn what research methods are appropriate depending on your desired outcome.

This project will revolve around the broad context of Social Media

We will divide our process into three distinct phases:

  1. Understanding Context
    Conduct secondary research to increase your general knowledge about the topic.
  2. Observe and Discover
    Conduct ethnographic or generative methods that give you a sense of what problems exist.
  3. Define and Envision
    Conduct ethnographic or generative methods that provide insights about a specific problem or solution direction.

Phase 1: Understand Context

Phase Overview

Conduct a thorough literature review to uncover information about social media. Consider trends in communication style, evolving demographics, the state of discourse online, and more. Collect data and facts that you can use to tell a visual narrative about the context.

Learning Objectives

  • Identify the root causes of problems
  • Recognize patterns that are present in defined contexts
  • Communicate effectively

Learning Outcomes

After completing these projects, you will be able to:

  • Develop a visual narrative (infographic) to describe a defined context.
  • Utilize secondary research methods.
  • Follow best practices with data visuals.
  • Knowledgably critique infographics.

Deliverables

A printed visual narrative (infographic) with an area of least 400 square inches.

Tentatively Due (See schedule for official due date): September 10, 2018.

Grading criteria

You can receive up to 65 points for this phase (30% of project grade). The assessment criteria are broken down into categories:

Soft Skills (Total 30 pts)

20 pts

Being present during class sessions

10 pts

Participation in critique

Technical Skills (Total 35 pts)

5 pts

Appropriate size

15 pts

Clarity of narrative

10 pts

Quality of data visuals

5 pts

Credibility of sources


Phase 2: Observe and Discover

Phase Overview

Use an assigned method to observe the people inside the broad context and discover problem themes. Collect and analyze data and report your findings for the class.

You will be divided into 8 groups. Each group will conduct one of the following methods (assigned by instructor):

  1. Questionnaire
  2. Survey
  3. Interview
  4. Image Sorting
  5. Shadowing/Discursive Analysis
  6. Love Letter
  7. Public Qualitative Method (i.e. graffiti wall)
  8. Public Quantitative Method (i.e. unconventional survey/voting)

Learning Objectives

  • Identify the root causes of problems
  • Recognize patterns that are present in defined contexts
  • Communicate effectively

Learning Outcomes

After completing these projects, you will be able to:

  • Plan and conduct a basic research method
  • Discuss the differences between different methods
  • Follow ethical standards for research involving people

Deliverables

A 10 minute presentation that outlines the method, process, data, analysis, and reflection (what would you do differently).

Tentatively Due (See schedule for official due date): September 17, 2018.

Grading criteria

You can receive up to 80 points for this phase (35% of project grade). The assessment criteria are broken down into categories:

Soft Skills (Total 30 pts)

20 pts

Being present during class sessions

10 pts

Participation in group work

Technical Skills (Total 50 pts)

10 pts

Useful overview of method

10 pts

Thorough discussion of process

10 pts

Quality of analysis of collected data

10 pts

Quality of slide deck design

10 pts

Effective delivery of presentation (speaking voice, time management, professionalism, etc)


Phase 3: Define and Envision

Phase Overview

Use an assigned method to define insights about a specific subset of the problem context and envision a path forward. In the same groups from Phase 2, develop a generative tool to uncover tacit and latent needs in your user group.

You should collect completed tools from at least 5 people.

Learning Outcomes

After completing these projects, you will be able to:

  • Discuss the purpose and utility of participatory methods
  • Develop generative tools to uncover tacit and latent insigths
  • Translate (and communicate) research insights into design criteria
  • Discuss why design criteria are an important part of the innovation process

Deliverables

A 10 minute presentation that outlines the method, process, data, analysis, and reflection (what would you do differently).

Due (See schedule for official due date): October 1, 2018.

Grading criteria

You can receive up to 80 points for this phase (35% of project grade). The assessment criteria are broken down into categories:

Soft Skills (Total 30 pts)

20 pts

Being present during class sessions

10 pts

Participation in group work

Technical Skills (Total 50 pts)

10 pts

Thorough discussion of process (with visual of collected maps)

10 pts

Quality of analysis of collected data (can we see (literally see) how you derived design criteria from your method?)

10 pts

Quality of functional and experiential design criteria

10 pts

Quality of slide deck design

10 pts

Effective delivery of presentation (speaking voice, time management, professionalism, etc)


Grading

Category % of overall
Exercise: Design, Research, and Innovation 5%
Process and Methods 15%
Augmenting Reality 50%
Capstone Exploration 30%

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (Canvas, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. Grade reductions will be assigned on a case-by-case basis (depending on your specific situation) but the following scale will be used by default:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0