Digital Experience Design II / Spring 2016

Assignment Overview

Landscape Analysis + Design Criteria

Due: Friday 5 February 2016, 12:00pm
Submit via Canvas
HER-V 413 | Spring 2016
Instructor: Aaron Ganci


A new design does not enter the world in a vacuum. Chances are, there are other smart people working in the same space as your project. A landscape analysis reveals important information who else is working in your context (or in tangental contexts). For this assignment, you will conduct an analysis and document your findings.

When conducting a landscape analysis, as a visual designer, you are looking for three main facets: experiential concept, functionality, and visual design. Your analysis should identify at least 10 other projects or services that are working in the same arena and analyze them using these facets.

After you conduct the analysis, in concert with your earlier research, you will be able to define a list of Design Criteria. These criteria provide structure your your prototyping process. They are the definitive list of what your design needs to have in order to be successful. They could include experiential or interaction components, visual components, or functional components.

In your final document, you will use these criteria to convince the reader that your solution is a success.


PDF, delivered electronically. Including an analysis of a minimum of 10 products/competitors and a list of design criteria.

Grading criteria

This project is worth 10% of your overall course grade. It will be evaluated on:

  • Number of products/competitors reviewed.
  • Thoroughness of analysis.
  • Quality of design criteria.
  • Visual communication design of document.


Category % of total
Contextual Research Document 10%
Landscape Analysis and Design Criteria Document 10%
Process overview document 10%
Senior Thesis Presentation 10%
Senior Thesis Document 60%

*Categories and percentage breakdown subject to change.

Late work

Every assignment in this course will be due at the beginning of the class of its defined due date. Work that is not handed in via the method requested by the instructor (OnCourse, email, etc) by the predetermined time will be considered late. The consequences of late submission fall on sliding scale, increasing in severity over time. If late work is handed in within the following parameters, the grade will be reduced in the following ways:

Due date/time – same day, end of class -10%
Same day, end of class – same day, end of day (11:59pm) -15%
Next day (midnight – 11:59pm) -20%
Any subsequent day -50%
Grading scale
A+ 100-98
A 97-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-63
D- 62-60
F 59-0